UK Advertising Codes

UK Advertising Codes

The UK’s CAP Advertising Codes contain wide-ranging rules designed to make sure that advertising (including advertising online) does not mislead, harm or offend. Ads must also be socially responsible and written in line with the principles of fair competition. These broad principles apply regardless of the product being advertised. The Committees of Advertising Practice (CAP) write […]

The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011

The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011

The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 – the new ‘cookie law’ – came into force in May 2011. A key change in the cookie law is that website owners must now get the consent of a website user before placing a cookie on their computer or mobile device. The Privacy and Electronic Communications Regulations 2003 – […]

The Control of Misleading Advertisements Regulations 1988

The Control of Misleading Advertisements Regulations 1988

Reference: UK/1988/SI/915 The Control of Misleading Advertisements Regulations 1988 requires the Office of Fair Trading to consider complaints about misleading advertisements.The Regulations are designed to protect both consumers and traders from the effects of advertisements that mislead or make unacceptable comparisons. Misleading advertising directive The Control of Misleading Advertisements Regulations 1988 implement Council Directive No. 84/450/EEC […]