The Audiovisual Media Services Regulations 2009

The Audiovisual Media Services Regulations 2009 (text) govern the regulation of video-on-demand services, television broadcasting services provided over the Internet, the country of origin co-operation procedure and the regulation of non-EU satellite services which are up-linked from the UK...

The Audiovisual Media Services Regulations 2009 implement Directive 2007/65/EC of the European Parliament and of the Council amending Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities (the Audiovisual Media Services or AVMS Directive). These Regulations insert new provisions into the Communications Act 2003

What are audiovisual media services?

Audiovisual media (radio broadcasting, television and cinema) represents more than a million jobs in the European Union and constitute the primary source of information and entertainment for Europeans. The Community’s objectives in terms of audiovisual matters are European cultural diversity, the protection of minors, the promotion of media diversity, as well as increased European film production.

In this context, the Union encourages cooperation between Member Sates and supports their action on the basis of Article 167 of the Treaty on the Functioning of the European Union (EU). The "Audiovisual Media Services" (AMS) Directive and the Media Programme are the two cornerstones of Community audiovisual policy.

UK implementation

The Regulations amend the Communications Act 2003, the Wireless Telegraphy Act 2006 and the Copyright, Designs & Patents Act 1988. They implement the EU’s Audiovisual Media Services Directive (except for product placement) into UK law. The Regulations address the regulation of video-on-demand services, television broadcasting services provided over the Internet, the country of origin co-operation procedure and the regulation of non-EU satellite services which are up-linked from the UK.

Supervision and guidance

The Department for Culture Media & Sport (DCMS) supervises the AVMS (including broadcasting) regime.

Ofcom and the Advertising Standards Authority enforce the AVMS regime via the Broadcasting Codes.

Amendments to the Regulations

The Regulations amend the Broadcasting Act 1990, the Communications Act 2003, the Gambling Act 2005 and the Wireless Telegraphy Act 2006 to reflect the codification of the EU Directive in the field of audiovisual media services. It does this by substituting references relating to Directive 89/552/EEC (TV Without Frontiers Directive) with references relating to the Audiovisual Media Services Directive.

Resources

Reference

The Audiovisual Media Services Regulations 2009 (text)

UK/1988/C/28