Tag Archives: Business Protection Regulations

The Business Protection from Misleading Marketing Regulations 2008

The Business Protection from Misleading Marketing Regulations 2008

The Business Protection from Misleading Marketing Regulations 2008 (‘Business Protection Regulations’ or BPRs) ban misleading advertising. They also set out the rules on comparative advertising which web advertisers, direct marketeers and sales promoters need to think about when doing business online. The Business Protection Regulations transpose EU Directive 2006/114/EC on Misleading and Comparative Advertising into UK law. […]