Tag Archives: Advertising Standards Authority

The Business Protection from Misleading Marketing Regulations 2008

The Business Protection from Misleading Marketing Regulations 2008

The Business Protection from Misleading Marketing Regulations 2008 (‘Business Protection Regulations’ or BPRs) ban misleading advertising. They also set out the rules on comparative advertising which web advertisers, direct marketeers and sales promoters need to think about when doing business online. The Business Protection Regulations transpose EU Directive 2006/114/EC on Misleading and Comparative Advertising into UK law. […]

Ofcom consults on role of Advertising Standards Authority

Ofcom consults on role of Advertising Standards Authority

Ofcom has today invited contributions to its review of the designation for regulating advertising in on-demand programming. Ofcom designated the Advertising Standards Authority (ASA) to co-regulate advertising included within notifiable on-demand programme services, in accordance with section 368B of the Communications Act 2003. The Designation is subject to a formal review by Ofcom at the […]

UK Advertising Codes

UK Advertising Codes

The UK’s CAP Advertising Codes contain wide-ranging rules designed to make sure that advertising (including advertising online) does not mislead, harm or offend. Ads must also be socially responsible and written in line with the principles of fair competition. These broad principles apply regardless of the product being advertised. The Committees of Advertising Practice (CAP) write […]

The Control of Misleading Advertisements Regulations 1988

The Control of Misleading Advertisements Regulations 1988

Reference: UK/1988/SI/915 The Control of Misleading Advertisements Regulations 1988 requires the Office of Fair Trading to consider complaints about misleading advertisements.The Regulations are designed to protect both consumers and traders from the effects of advertisements that mislead or make unacceptable comparisons. Misleading advertising directive The Control of Misleading Advertisements Regulations 1988 implement Council Directive No. 84/450/EEC […]

Broadcasting Act 1996

Broadcasting Act 1996

The United Kingdom’s Broadcasting Act 1996 forms part of the UK’s legal framework on electronic communications which includes fixed line, mobile and satellite technologies. The Broadcasting Act 1996 makes new provision about the broadcasting in digital form of television and sound programme services and the broadcasting in that form on television or radio frequencies of other services. The […]

Broadcasting Act 1990

Broadcasting Act 1990

The United Kingdom’s Broadcasting Act 1990 forms part of the UK’s legal framework on electronic communications, and concerns the provision and regulation of independent television and sound programme services and of other services provided on television or radio frequencies… The guiding principle under the Broadcasting Act 1990 was that deregulation would stimulate competition, increase efficiency and widen […]

The Audiovisual Media Services (Product Placement) Regulations 2010

The Audiovisual Media Services (Product Placement) Regulations 2010

The Audiovisual Media Services (Product Placement) Regulations 2010 (text) insert new provisions into the Broadcasting Act 1990 and the Communications Act 2003, coming into force on 16th April 2010. Regulation 2 inserts paragraph (fa) into section 319(2) of the Communications Act 2003 to include product placement requirements in the standards objectives mentioned in that section… The Audiovisual Media […]