The Business Protection from Misleading Marketing Regulations 2008

The Business Protection from Misleading Marketing Regulations 2008

The Business Protection from Misleading Marketing Regulations 2008 (‘Business Protection Regulations’ or BPRs) ban misleading advertising. They also set out the rules on comparative advertising which web advertisers, direct marketeers and sales promoters need to think about when doing business online. The Business Protection Regulations transpose EU Directive 2006/114/EC on Misleading and Comparative Advertising into UK law. […]

The Price Marking Order 2004

The Price Marking Order 2004

The Price Marking Order 2004 applies to suppliers (including online retailers) that sell products (not services) to consumers. The Order requires the selling price and, where appropriate, the unit price of products to be clearly displayed. The Price Marking Order 2004 implements Directive 98/6/EC of the European Parliament and of the Council (OJ No. L180, 18.3.98 […]

The Consumer Protection from Unfair Trading Regulations 2008

The Consumer Protection from Unfair Trading Regulations 2008

The Consumer Protection from Unfair Trading Regulations 2008 (the ‘CPRs’) came into force on 26 May 2008. The reguations implemented the Unfair Commercial Practices Directive into UK law. Unfair commercial practices include those commercial practices that contravene the requirements of professional diligence, misleading actions, misleading omissions, and aggressive commercial practices. The regulations can be read alongside The […]

Trade Descriptions Act 1968

Trade Descriptions Act 1968

Reference UK/1968/C/29 The Trade Descriptions Act 1968 replaces the Merchandise Marks Acts 1887 to 1953 by fresh provisions prohibiting mis-descriptions of goods, services, accommodation and facilities provided in the course of trade. Main provisions The Act prohibits false or misleading indications as to the price of goods; confers power to require information or instructions relating to goods to […]