Social media is fast becoming a mainstream business tool.
Organisations are now using social media to inform, educate and influence the communities in which they work. Interest in social media is fuelled by a combination of greater internet access for everyone, the growth in use of smart mobile devices, and dynamic business models based upon behavioural advertising. The deal is that we get to use social media platforms for free in return for giving up our personal information which is then used to sell products and services back to us.
But, there is a downside. Your employees may be saying or do something they shouldn't when using social media
This guide takes you through the steps needed to develop your own corporate social media policy to enhance and protect your business. Make sure you know what your employees are doing online so that you do not become liable for their vicarious actions