Ofcom consults on role of Advertising Standards Authority

Ofcom has today invited contributions to its review of the designation for regulating advertising in on-demand programming.

Ofcom designated the Advertising Standards Authority (ASA) to co-regulate advertising included within notifiable on-demand programme services, in accordance with section 368B of the Communications Act 2003. The Designation is subject to a formal review by Ofcom at the expiry of two years from the date of this Designation taking effect (i.e. 29 July 2012).

Ofcom's letter to the ASA can be found here.