A conference speaker to transform one’s thinking

Yesterday I attended an event at which a speaker provided an insight which transformed my thinking. The event was under the Chatham House Rule so I regret that I cannot say who or where. 

The insight was that we should stop thinking about monitoring customer transactions for fraud or to collect personal information but to look for changes in behaviour. These might indicate the need for action to retain customers as often as they indicated potential fraud. But they were more likely to indicate opportunities, including those which might not necessarily fit the current business models. This meant that in a well run organisation the security and anti-fraud teams and the marketing and business development teams should be allies not enemies.

Think about the implications. Think about them long and hard. They are profound.

I will be asking my successor at the Digital Policy Allliance to organise a round table or two to look at the implications  - and to charge non-members an arm and a leg so as to get them to take the need to join and work together to improve confidence in the online world a lot more seriously - funding participation from marketing, not public affairs, regulatory or security budgets.  If you are interested, do not wait to be invited  to join. I anticipate that this will be on of those topics where the early joiners will wish to move fast without bothering to invite anyone other than their strategic partners. Hence my reason for blogging before any formal invitation goes out.

If you are interested, say so when you contact them.