Cyber security and online child safety are a low priority for rural digital users, a new report has revealed.
Published by DigiChampz, the Digital Users in Rural Yorkshire Survey Report 2015 shows that about half of respondents (44%‐50%) expressed concern about security related issues and fewer, just over one third (36%), expressed concern over safety of children when online.
Privacy concerns were even lower, with 26% expressing concern about privacy with online marketing and advertising, and trust in government appears high as just 16% were concerned about the impact on personal security from government surveillance, the Report reveals.
The survey was conducted late last year amongst digital users in the HD8 and HD9 postcode areas (rural Huddersfield) to assess how IT and the Internet plus related communications are actually used on the ground in a rural community in Yorkshire. DigiChampz is an EU Commission backed initiative looking at the opportunities and benefit of the digital economy. The project is led by Digital Policy Alliance in collaboration with E RADAR.
Among the findings in Digital Users in Rural Yorkshire Survey Report 2015 are:
- Local communities need help, advice and support to meet the demands of e-government, to enhance general e-skills and to respond to the general expectations required for today’s information society and digital economy.
- There is a ready pool of people in the community versed in IT and Internet use who currently share their knowledge able to contribute to a local advice centre, potentially via public libraries.
- Broadband deployment in this region of semi-rural South Huddersfield is inadequate for local home and business needs.
- There is low concern about online security and child protection.
- There is a strong measure of confidence relating to online privacy, both with online traders and government.
DigiChampz Yorkshire Event
We will discuss these and other findings and explore the wider implications and potential policy actions at a conference at Huddersfield University on 25th February 2015. These results will be examined and discussed from both a UK and EU policy perspective at a DigiChampz meeting in Europe House, London on the 25th March.
The results of all this activity will then be written up with policy recommendations by mid July.