"In performing their duty under this section of furthering the interests of consumers, OFCOM must have regard, in particular, to the interest of those consumers in respect of choice, price, quality of service and value for money."
The quality of services of most suppliers is critically dependent on that from BT Openreach. The deterioration of their quality of service can be traced directly to local loop unbundling and the break up of previously integrated service operations at the same time as starting a race to bottom - wiping out BT's margins and investment case and giving the UK the cheapest, slowest and least reliable broadband in Western Europe. The recovery may have begun. Indeed the recovery in BT's quality of service over the past 18 months is indeed impressive. But, as the following saga (on which I had my ears bent during my Christmas break away from the Westminster Village) indicates that they still have some way to go. And current regulatory and funding policy and priorities are not helping. The answer is not another round of BT bashing but an acceptance of the need to encourage both them and their competitors to invest in the quality of service that is essential for a society that relies on its communication infrastructure. That includes enabling customers to choose to pay extra for resilience and support, including speed of response. That message is not, however, confined to the broadband infrastructure. It also applies to all those attempting to force us to use on-line services (from banking to healthcare) which has little or no routine for physical contact when the on-line service does not answer the question - or when the service goes down - hence, for example the Northern Rock panic. The saga which triggered the above comments relates to BT's service in a rural area but the source (who networks with teleworkers in many parts of the UK) said "If you think their service is bad, wait till you try the others. Most of those who I work with who switched away from BT have had even worse problems with their competitors and returned because it provides the least bad service in their area." Apparently there is only one broadband provider which makes a point of selling on quality of service and support rather than price. I had never heard of them. Apparently they do not waste money on advertising because they have all the business they can handle by word of mouth - and their growth is limited only by the supply of competent communications technicians. [Here I would like to make another favourable comment about BT who are making serious efforts to rebuild their in-house training programmes despite the lack of serious encouragement from government. My next but one blog is likely to carry the title - "Will 2013 be the year of tax-free training for apprentices and those following continuous professional development programmes?]. The current UK problems with regard to communications skills can also be seen as a direct result of the change of policy of the last Government from promoting competition in the local loop (Conservative policy before 1997) to local loop unbundling. This led, as predicted at the time, to serious under-investment in both infrastructure and skills because it destroyed the business case for BT to continue its programme to install almost ubiquitous fibre by 2002. The only serious beneficiaries of local loop unbundling the bond-holders of NTL and Telewest. My source (a busy consultant with many clients) works from home. They were informed that a routine upgrade would be carried out on [D-Day] and there should be no effect on equipment or service. On D-Day + 2 they could not connect to broadband. They did the usual checks, still no connection. A fault was reported on D-Day + 4 and they were informed that an engineer could visit in the morning of D-Day + 12. There was an offer to take £20 off the bill to cover the cost of a dongle pro tem and and they were warned there would be a £150 call out charge if their (i.e. the customer's) equipment was faulty. The customer then had to make two journeys to find a shop with a dongle (first, unsuccessful, to a nearby run-down seaside resort, second, successful, to the County town). This was followed by several phone calls to the mobile operator to get it installed and a supply of credit logged on. They then found that the dongle would only work intermittently and only in the sun lounge attached to the house (several hundred years old with flint walls). The resultant service was also slow and frustrating to use. On D-Day + 12 the customer waited until 1pm, rang and was told the engineer had called earlier but no one was in and no one had answered the phone. The customer had been within sight of the glass fronted front door all morning and knew this to be untrue.The customer asked the call centre to send the engineer back as he had been to the wrong address and was clearly in the area. This was refused. The earliest new visit was D-Day + 19 when the customer was not available. D-Day + 22 was agreed. A customer service centre then talked the customer through re-plugging the line at the test socket etc. This did not resolve the problem. On D-Day + 16 the IT support engineer for one of the customer's clients spent half a day at the house checking all the equipment, finding it in full working order. On D-Day + 22 the engineer called, found all equipment working perfectly. The line was also working but the upgrade meant it was no longer synchronised with the customer's equipment. He therefore installed a new router and the service is now working. The total cost to the customer was approximately £700 in lost earnings and additional expenses plus reputational damage with clients (e.g. "out of office" posted for 3 weeks saying unable to access e-mails because of broadband fault).
This saga during the last quarter when I have been told that BT engineers were under heavy pressure because the Olympic backlog was following by widespread flooding. It illustrates, however, just how vulnerable are those who seek to follow government advice and work from home or otherwise rely on on-line services - at least until such time as Ofcom focuses on its statutory priorities and enables and encourages communications supplies to compete on quality of service and not just headline price. It may be that the time has also come to revisit the British obsession with putting power and communications cables and equipment underground in areas that are prone to flooding.